Our Story
Our Story
The Brands
Established 1953
Established 2002
Established 2015
Established 2019
Since 2002, the Brands continue to grow and we have improved the quality of all componentry, as well as added flare and depth to the ranges.
We are known for our bright and stand out colours and multi layer colours.
The Brands are designed to meet everyone’s needs, with a mix of classic, heavy duty, fun and retro styles to accommodate men, women and youth of all ages. Materials include acetate, monel, stainless steel, titanium and combinations, including Bio-degradable materials.
What sets us aside?
- Our team has a combined 80 years of experience in the optical industry.
- You deal directly with the owners.
- Our ranges can be purchased directly in store and fitted with your prescription. Alternatively, you can buy our frames online and take them into your local optometrist for prescription fulfilment!
Our Mission
Through hard work and determination we will provide high-quality service and eyewear to suit the budgets and needs of the independent Australian optical industry and subsequently, deliver a product to meet the consumer’s needs.
Our Vision
To see our products in every independent Australian optical store and to see more and more Australians wearing our glasses.